Just start!

Gibson and I are now firming up the details of our food cart and franchise business. We’re making few tweaks on our recipes, documenting our processes, and finding staff to help us start with the production.

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If you’re an over-thinker like me, you will have thousand and one ideas and considerations – a long to-do list that should be completed before launching.

  • Talk to a lawyer
  • Hire a business/franchise consultant
  • Firm up the logistics/supply chain process
  • Consult with a food tech
  • Apply for a POS machine
  • Should we incorporate?
  • Hire an accountant

As they say, preparation is the key to success. I want everything to be perfect and start strong! This is not the usual mom-and- pop store because the vision is to be one of the leading franchise companies in the Philippines.


I had a realization the other day. The desire to be perfect cripples us to actually move forward. I want all aspects of my business covered, documented and flawless that I end up planning, conceptualizing, and planning again. It was never-ending.

It dawned on me that we’re just procrastinating. We’re making excuses in disguise for it to be perfect. We’re focusing on even the tiniest details and thinking so way ahead that we’re not making actual progress.

This reminds me of my conversation with one TWP student. Let’s call her Jane.

You know, Jane has taken up several short courses in business, enrolled in different business programs, and has done many feasibility studies. She loves reading business books and quite ready to take the plunge.

After listening to her idea for the nth time, I can’t help but told her frankly, “Why don’t you start? It seems everything is planned out and you just need to roll.” She then replied that she doesn’t have enough capital. She hasn’t found the right location. She still needs to finalize the operating manual, the business plan, the employee handbook and so on and so forth. She has so many reasons and you and I know that they’re just excuses – but she doesn’t know that.

After several weeks of mentoring, she finally had the courage to start her business. Most of the time we just need someone to kick our ass guide us to start moving 😆

And the paralyzing fear that happened to Jane is happening to me. Glad that I have the self-awareness required to identify my own self-sabotages. I recognized that my perfectionist/in-control tendencies are delaying our launch. I have to remind myself constantly that DONE IS BETTER THAN PERFECT.

Besides, we’re in PH for more almost 2 months now, two months of no income. Although we have saved for our permanent move, it doesn’t mean we don’t need to start earning soon.

So my friend, my advice to you and to myself: Stop Overthinking and Start Doing.

Live The Life and Business You Have Imagined!

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