Marketing for Introverts

We imagine entrepreneurs as go-getters, achievers, and a relentless bunch of hyperactive people. They speak confidently and don't mind lots of attention. Entrepreneurs have no issues promoting their business and do it with flair and ease.

Oh shit! 

Go getter - check!
Achiever - check!
Hyperactive - No!
Promoting business with flair and ease? BIG NO!

Aren't you bound then to make it big as an entrepreneur?

The Wealthy Pinay community is composed of Filipinas determined to make things happen and make a difference. You might be selling products or providing your professional service. It might just be your side-business now or already went full blast. Whatever it is, you know that the ultimate dream is to make it big!

So you focus on your product and service to make sure that it's the best. You're managing your finances, you're focusing on customer service, you're hiring the best staff. You hustle, hustle, hustle.

You're doing everything well except for one part of the business - you don't want to sell. HUWAATTT?? So basically, you're hoping that by simply posting a few ads here and there, everyone will give their money and that's it. How perfect!

Except that it's not how the world of business goes...

 Are you the type who loves everything about your business except promoting it?  

Introverts can never be an attention seeker. We love quietness. We enjoy our alone time. Personally, I'd rather write a book than make a video for this blog.

(Disclaimer: I'm not saying that all introverts dislike marketing. Just like anything in life, we shouldn't generalize. This post is for introverts like me who find marketing a challenge).

So are we, introverts, doomed to fail? Should we just settle that we can't be truly successful and admit that we have limitations to go further?

I BEG TO DISAGREE! We might be introverts, but we are fighters. We are introverts but we love success. And this article is to share with you some mindset shifts that have been truly serving me well and I hope can help you too.

Mindset Shift #1: Embrace your introvertedness

Ok, I'm not even sure if there is such a term - introvertedness - but I know you get it because you're smart . Instead of seeing your introvert personality as a disadvantage, know that some of your qualities are actually a blessing. Introverts listen and pay attention. We are self-aware. We're never pushy. And while extroverts enjoy the outdoors and stimulating activities, most introverts love reading and writing which can be handy when writing that perfect sales pitch or researching the latest marketing trends.

Marketing is not all about being noisy yah know. Claim your introvert power and embrace all the quirks and strengths that go with it. Yes, everybody can improve but it doesn't mean we need to change.

Mindset Shift #2: Marketing is a form of manifestation

Mindset is a huge part of manifestation. When we do marketing, our main goal is to attract customers. We think of ways to get their attention and eventually see our value that they'll finally buy from us. The whole process creates positive vibrations - excitement, optimism, and pride. And you know that vibrations attract more of what we release, right?

Therefore continuous marketing that is done with enthusiasm, gratitude, and joy creates tenfolds of positive energy. Can you imagine its effect on your business? Amazing isn't!

Imagine your desired end result while creating that Facebook post, or baking that cake, or bookkeeping, or while in queue paying the business bills. Whatever tasks you are doing, remember to do it with passion, faith, and positivity.

Mindset Shift #3: Find a marketing approach that fits your personality and style

There are so many marketing techniques out there and don't hesitate to try several of them and see how it fits your business, budget, and your personality. Do you like promoting your business on Facebook and Instagram? Would you like to send out emails to your list? How about sending a group SMS? Some might consider giving out flyers, radio advertisements, or even hiring someone to actually do the job.

One full module of Pinay Money Bootcamp is dedicated to Persuasion and Online Marketing. But more than the techniques, it focuses on the mindset shifts required by every business owner to masterfully market her business with ease and confidence. 

As you mature as an entrepreneur, you will gain more knowledge and confidence in what works well and can ditch techniques that don't serve its purpose.

Mindset Shift #4: Remember that you're doing service to the world

One thing that I always try to remember when I feel embarrassed about sharing my videos is that I'm doing a good service to my community. My intention is to encourage our community members to reach their potentials and live their ideal life. And I won't be able to do it if I let my 'introvertedness' rule over my good judgment.

I understand that marketing and selling are not second nature to many. All your money blocks are getting triggered whenever you need to post on your social media accounts. You know why? A heart-centered entrepreneur wants to help, if she can give away her services and products for free, she will. 

Can I tell you an ultimate truth? That by offering your product or service, YOU are helping. You're giving the buyer an option to choose. You're helping them with their needs. You're giving source of income to motorcycle riders. You're helping other SMEs. You're helping our economy.

The first time I launched the Pinay Money Bootcamp in 2017, I was so embarrassed to promote it. I probably talked about it twice and that was it. I knew that the bootcamp can be very helpful but I was too shy to tell people. Obviously, I matured as a businesswoman and now understand that unless I tell other entrepreneurial Pinays on how the Money Bootcamp can literally change their lives, I'm giving a big disservice to them. 

Can you imagine what disservice you're doing by not sharing your talent and skills? That your fear of marketing prevents you from reaching thousands (if not millions) of people who need to hear about your business?

******

To be honest, I used to consider selling as my least favorite business activity. Although I love talking and sharing my thoughts with a small group of people, it's not natural for me to approach someone out of the blue and make chika. I would rather focus on the finance and development side of the business than marketing.

But then, again and again, I practiced these mindset shift exercises and as usual, anything you do repeatedly gives you confidence and expertise. I would still rather create content more than anything but I now love the engagement I'm receiving from you. 

To all Introvert women of this community, I would like you to know that YOU ARE AMAZING 

P.S. The Pinay Money Bootcamp is the ONLY Money Mindset Course designed for all entrepreneurial Pinays.
- If you know you have it in you to be successful but wonder why it's not happening fast enough
-If you have this great business idea but can't figure out how to get the capital required
-If you can make sales but has difficulty increasing it

If you want to start and grow your business further - and finally live the life you've imagined for yourself - this online course is for you. If you're ready, I'd like to see you at our Money Bootcamp.